Peshawar : In an exciting move to boost fan engagement and digital presence, Peshawar Zalmi, one of Pakistan’s most beloved cricket franchises, has announced the appointment of social media sensation Jannat Mirza as their official Social Media Ambassador. The announcement has sent waves of excitement across the cricketing and digital entertainment spheres, blending sports with the dynamic world of social media influence.
Known for her massive following and engaging content, Jannat Mirza often hailed as Pakistan’s “Queen of TikTok” brings her infectious energy and digital expertise to Peshawar Zalmi. With millions of followers across platforms, her collaboration with the franchise is expected to amplify the team’s connection with younger fans and enhance its social media footprint.
Jannat expressed her enthusiasm, stating:
“It’s an absolute honor to join the Peshawar Zalmi family! Cricket has always been a passion for me, and representing such a dynamic team is a dream come true. I can’t wait to bring my creativity to Zalmi’s digital space and engage with fans in exciting new ways.”
Peshawar Zalmi has always been at the forefront of innovative fan engagement, from star-studded team lineups to groundbreaking marketing strategies. By bringing Jannat Mirza on board, the franchise aims to:
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Strengthen its digital outreach with fresh, relatable content.
Attract a younger, socially active audience to Pakistan Super League (PSL).
Blend cricket fandom with pop culture, making the sport more accessible to Gen Z and millennials.
The announcement has already sparked a buzz online, with fans flooding social media with congratulatory messages. Many are eager to see how Jannat’s signature style will merge with Zalmi’s bold and energetic brand persona.
Peshawar Zalmi’s owner, Javed Afridi, shared his thoughts:
“Jannat Mirza represents the voice of Pakistan’s youth, and her collaboration with Zalmi symbolizes our commitment to staying ahead in the digital age. Together, we’ll create unforgettable moments for our fans.”
With the next PSL season on the horizon, fans can expect behind-the-scenes content, interactive campaigns, and exclusive updates from Jannat as she takes on her new role. Will she bring her signature dance moves to the cricket field? Only time will tell!
One thing is certain Peshawar Zalmi continues to redefine cricket entertainment, both on and off the pitch.
