Faheem Sadiq’s 6-Year Journey of Growth in Pakistan’s Advertising Industry: Origency getting well known
Faheem Sadiq began his entrepreneurial journey in 2019 after leaving his corporate career to co-found Origency. What started as a digital marketing agency has, over the past six years, evolved into one of Pakistan’s leading full-service marketing and advertising agencies.
Initially focused on digital marketing, Origency quickly expanded its vision under Faheem’s leadership by introducing Influencer Management services. The agency gained early recognition through successful influencer campaigns for brands such as 14th Street Pizza and Naheed Supermarket, helping establish a strong and diverse portfolio.
As the company grew, Origency broadened its service offerings to include Print Advertising, producing creative newspaper and magazine campaigns for multiple brands. The agency also delivered radio campaigns for Pakistan Mercantile Exchange, showcasing its capabilities beyond digital platforms.
Origency became especially recognized for its expertise in Real Estate Marketing, working with renowned developers including Saima Builders & Developers, Patel Group, and Kings Group. More recently, the agency played a key role in the brand launch of Meydan Homes and contributed to strategic collaborations involving Quetta Gladiators.
Recognizing the rapid rise of padel sports in Pakistan, Origency also became involved in marketing leading padel clubs such as Premier Club and Padel Grove, further expanding its footprint into emerging lifestyle industries.
The company’s portfolio extends into corporate productions and event branding as well. Origency has managed corporate shoots for companies including Lucky Aluminium and Patel Group. The agency was also selected by the Securities and Exchange Commission of Pakistan for event branding during Financial Literacy Week in collaboration with the Pakistan Mercantile Exchange. In addition, Origency’s creative team designed sales conferences for Jubilee General Insurance in both Singapore and Lahore.
Among its notable achievements, Origency also launched Turkish Mud Coffee, a brand that later gained national recognition through Shark Tank Pakistan.
Today, Origency offers a wide range of services including SEO, Google Ads, Creative Branding, Social Media Marketing, Radio Campaigns, Newspaper & Print Advertising, Website Development, and Digital PR. The agency has worked with major names across industries, including Karachi’s famous Ocean Mall.
With Faheem Sadiq’s vision and leadership as CEO, Origency continues to compete with some of the biggest advertising agencies in Pakistan. Alongside building the company, Faheem also creates business-focused content on Instagram and YouTube, where he shares insights and experiences to inspire aspiring entrepreneurs and young business leaders.
